why are wedding bands (rings) so much cheaper online?

Question by Jordan: why are wedding bands (rings) so considerably less costly on the internet?
I went into kays this weekend with fiance and she wants to get a one carat pave fashion wedding ceremony band. The cost kay has it for is 2000 but he stated they could prob drop it down to about 1600 if we discuss to the manager. I went on the internet and i found these very same style of rings with the identical quality of diamonds for 800-950 bucks...Why is it so much more affordable...i comprehend that their is no overhead cost, but 50 percent price appears ridiculous...is kays ripping me off, or our the on the web places offering me a shotty (poor) ring


Best solution:

Reply by Oot n Aboot
Could be equally, sometimes they are knock-offs on-line but jewelry merchants do mark up costs.

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